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#1 Campaign
Ecommerce · July 2026
GDK x Sides London Jerk Menu
Tuesday 28th July, 2026
German Doner Kebab partnered with Sides (the Sidemen’s QSR) to run a limited-edition London Jerk menu nationwide until the end of August, swapping Sides’ spicy London Jerk sauce into a range of GDK items and putting GDK spring rolls and sauces on Sides’ limited menu — a collaboration pitched as a flavour-led crossover between two culturally popular food brands.
Why it worked: A time-limited, two-way menu swap leveraged the Sidemen’s massive fanbase as a measurable distribution channel, giving editors a culture-meets-QSR hook.
The lesson: Consider a reciprocal, time-boxed product swap with a creator-led brand and quantify the audience crossover you’ll deliver on launch week.
German Doner Kebab
Sides (Sidemen)
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | German Doner Kebab partners with Sides to launch London Jerk menu | Tuesday 28th July, 2026 |
| qsrmedia.co.uk | London Jerk hits 150 GDK restaurants in SIDES collaboration | QSR Media UK | Wednesday 29th July, 2026 |
| streetfoodhub.co.uk | German Doner Kebab and SIDES Launch Limited-Edition London Jerk Menu | Wednesday 29th July, 2026 |