Finchling scans the news cycle and tells you exactly which stories you should react to, and why.
Finchling filters the noise and tells you what's worth reacting to. Here's how it works.
Add your clients, their competitors, and the topics you want to own. Takes 2 minutes.
It scans thousands of sources daily and surfaces only the stories with a real PR angle for your clients.
Get alerts with ready-made angles you can act on. Spot competitor coverage, jump on trends, and land press first.
| ❌ Traditional Monitoring | ✅ Finchling |
|---|---|
| Keyword based alerts | Surfaces stories worth reacting to |
| Reactive: tells you who mentioned you | Proactive: highlights opportunities before competitors move |
| Streams of articles to sift through | Curated signal with clarity, not clutter |
| Focused on coverage reporting | Focused on earning new coverage |
| Alerts without context | Explains why it matters and what angles to explore |
| Useful for dashboards & reporting | Built for faster pitching and smarter campaigns |
Finchling highlights stories worth reacting to, how competitors are making the news, and trends to inspire your next campaign.
HBO's 'The White Lotus' returns with season 4 set in France, creating a great moment to connect your brand with luxury French travel experiences.
Instead of starting from scratch, every opportunity comes with data angles to explore - so you can pitch a story only your client can tell.
HBO's 'The White Lotus' returns with season 4 set in France, creating a great moment to connect your brand with luxury French travel experiences.
Plan Ahead finds upcoming events relevant to your brand - up to a year in advance - so Monday morning is planning, not panic.
Finchling monitors new policies & legislation - it explains what's happening in plain English and why it matters to you.
The UK is introducing stricter limits on the chemical oxybenzone in cosmetics starting January 21, 2026, with a six-month transition period for existing products. This is an opportunity to provide an expert comment on the beauty products that will be affected, and the wider impact on the industry.
Finchling shows which competitor campaigns and announcements are getting attention, and what your team can learn from them.
British Vogue has launched a year-long social initiative called 'Vogue Values' focused on sustainability, women's health, creativity, and representation in fashion, partnering with Ebay and Nike.
Staying on top of breaking news for every client is exhausting. Finchling catches the angles you'd miss, so your team doesn't burn out.
You know your brand, but the best reactive PR comes from unexpected places. Finchling surfaces lateral angles and tells you exactly why they matter.
PR isn't your only job. Finchling spots stories that affect your brand early, explains why they matter, and helps you respond before it's too late.
Brand is becoming one of the most powerful signals in search, and AI search is making it even more critical. We've spent 15+ years in search marketing seeing exactly how, so we built Finchling to help PR teams land coverage that builds brands.
Invite your whole team - all plans come with unlimited users and a free 30-day trial. Upgrade, downgrade or cancel anytime.
Most news monitoring tools work the same way: you give them a keyword, and they send an alert every time it appears somewhere. But this means you also get sent a LOT of junk.
Finchling doesn't care about keywords. It reads the news and asks a better question: "Is there a reactive PR opportunity here for this brand?" Sometimes the best opportunities don't contain any of your keywords. Sometimes a story mentions your keyword and is completely useless. AI can tell the difference. Keyword matching can't.
Yes. The interface is in English, but the opportunities aren't limited to one market. You can filter by region - say, the US or France - and Finchling will show you stories with global relevance plus anything specific to that market.
Right now we have support for the UK, the US, Australia, Canada, Spain, France, Germany, and Italy. But by default, Finchling shows you everything that's relevant globally.
It keeps out bots and spam accounts. It also means if you decide to stick around after 30 days, your subscription kicks in automatically - no extra steps.
You can cancel anytime before the trial ends and you won't be charged. We'll also send you a reminder before your subscription starts.
