Built for digital PR agencies, it scans thousands of sources, from pop culture to policy, to find unexpected stories your clients can react to.
Finchling filters the noise and tells you what's worth reacting to. Here's how it works.
Add your clients, their competitors, and the topics you want to own. Takes 2 minutes.
It scans thousands of sources daily and surfaces only the stories with a real PR angle for your clients.
Get alerts with ready-made angles you can act on. Spot competitor coverage, jump on trends, and land press first.
| The old way | With Finchling |
|---|---|
| Alerts whenever a keyword appears | Alerts when there's a PR opportunity |
| Hunting for stories across all your clients | Relevant opportunities found for each client |
| Only finding stories that match your keywords | Find opportunities beyond the obvious |
| Competing with everyone else for the same stories | Find stories before they go mainstream |
| Monitoring tools that flood your inbox | Only see the stories worth your attention |
| Only seeing what's happening now | Discover PR opportunities months in advance |
We don't just show you the story - we show you why we think it's a good reactive opportunity specifically for your client.
HBO's 'The White Lotus' returns with season 4 set in France, creating a great moment to connect your brand with luxury French travel experiences.
Every opportunity comes with angles to explore, from expert comment to data hooks and newsjacking ideas, so you can pitch a story only your client can tell.
HBO's 'The White Lotus' returns with season 4 set in France, creating a great moment to connect your brand with luxury French travel experiences.
From government announcements to company newsrooms, Finchling tracks original sources to find interesting stories before they go mainstream.
The UK Government is considering scrapping gas standing charges, although no final decision has been made. This could lower bills for households that use less gas, but increase them for those that use more.
Plan Ahead finds upcoming events relevant to your clients up to a year in advance, giving you time to pitch ideas, get approval and prepare campaigns.
Give feedback on opportunities and ideas, and Finchling learns what you find useful. The more you use it, the better it gets.
Finchling shows which campaigns competitors are launching, the angles they're using, and what your team can learn from them.
British Vogue has launched a year-long social initiative called 'Vogue Values' focused on sustainability, women's health, creativity, and representation in fashion, partnering with Ebay and Nike.
Brand is becoming one of the most powerful signals in search, and AI search is making it even more critical. We've spent 15+ years in search marketing seeing exactly how, so we built Finchling to help PR teams land coverage that builds brands.
Invite your whole team - all plans come with unlimited users and a free 30-day trial. Upgrade, downgrade or cancel anytime.
Finchling is built for traditional and digital PR agencies, especially those managing clients across different industries. It helps you find stories to react to now and upcoming events to plan around, up to a year ahead.
Most news monitoring tools work the same way: you give them a keyword, and they send an alert every time it appears somewhere. But this means you also get sent a LOT of junk.
Finchling doesn't care about keywords. It reads the news and asks a better question: "Is there a reactive PR opportunity here for this brand?" Sometimes the best opportunities don't contain any of your keywords. Sometimes a story mentions your keyword and is completely useless. AI can tell the difference. Keyword matching can't.
Yes. The interface is in English, but the opportunities aren't limited to one market. You can filter by region - say, the US or France - and Finchling will show you stories with global relevance plus anything specific to that market.
Right now we have support for the UK, the US, Australia, Canada, Spain, France, Germany, and Italy. But by default, Finchling shows you everything that's relevant globally.
It keeps out bots and spam accounts. It also means if you decide to stick around after 30 days, your subscription kicks in automatically - no extra steps.
You can cancel anytime before the trial ends and you won't be charged. We'll also send you a reminder before your subscription starts.
