Trending PR Campaigns
Drink In America Presented by Coca-Cola
Coca‑Cola partnered with Wheel of Fortune for two weeks of America250‑themed, branded episodes titled “Drink In America Presented by Coca‑Cola,” featuring custom integrations (a Coca‑Cola wheel wedge awarding trips to US cities), viewer giveaways for national park or Universal Studios trips, and a Jeep bonus prize to drive publicity around the country’s 250th birthday.
Why it worked: They hijacked a once-in-a-generation national anniversary with a legacy TV tentpole, offering concrete viewer prizes and exclusive episode access.
The lesson: Consider anchoring your pitch to a fixed national milestone and bundle it with exclusive content drops plus tangible, widely appealing giveaways.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Wheel of Fortune’ Sets Two Weeks of America250-Themed Episodes Sponsored by Coca-Cola (EXCLUSIVE) | Monday 18th May, 2026 |
| tvinsider.com | 'Wheel of Fortune' Giving Away Trips Around America to Celebrate its 250th Birthday | Monday 18th May, 2026 |