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#1 Campaign
Automotive · May 2026

Drink In America Presented by Coca-Cola

PR Campaign
Monday 18th May, 2026

Coca‑Cola partnered with Wheel of Fortune for two weeks of America250‑themed, branded episodes titled “Drink In America Presented by Coca‑Cola,” featuring custom integrations (a Coca‑Cola wheel wedge awarding trips to US cities), viewer giveaways for national park or Universal Studios trips, and a Jeep bonus prize to drive publicity around the country’s 250th birthday.

Why it worked: They hijacked a once-in-a-generation national anniversary with a legacy TV tentpole, offering concrete viewer prizes and exclusive episode access.

The lesson: Consider anchoring your pitch to a fixed national milestone and bundle it with exclusive content drops plus tangible, widely appealing giveaways.

Coca-Cola Jeep Wheel of Fortune Sony Pictures Television
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