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All PR Campaigns › Finance › Ford x Carhartt Super Duty Co‑Brand Launch

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The most-covered finance PR campaigns from the last 30 days.

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Top 3 Campaign in Fashion & Apparel · May 2026

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Fashion & Apparel · May 2026

Ford x Carhartt Super Duty Co‑Brand Launch

PR Campaign

Thursday 7th May, 2026

Ford partnered with Carhartt to launch a co‑branded 2027 Super Duty Carhartt Special Edition work truck and staged a Detroit event celebrating tradespeople, using the collaboration and CEO Jim Farley’s anecdote about his son favoring trades work to draw mainstream media attention to skilled‑labour shortages and Ford’s essential‑economy initiatives.

Why it worked: A powerful CEO’s personal reversal—his son skipping prestigious college courses for a fabricator job—made a hard-data labor shortage visceral and timely alongside a tangible product built for that audience.

The lesson: Consider pairing a counterintuitive executive anecdote with a real, co-branded tool for the affected group and fresh scarcity stats to own a bigger debate.

Ford Carhartt

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