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#1 Campaign
Fashion & Apparel · July 2026
Uniqlo x Street Soccer USA Altadena Park & Learning Centre
Friday 10th July, 2026
Uniqlo partnered with Street Soccer USA to build two community soccer fields and a learning centre in Altadena, positioning the project as a non-commercial community activation that ties the clothing brand to youth sports, education and local impact rather than product promotion.
Why it worked: It earned coverage by staging a tangible, photo-friendly community asset opening with local beneficiaries and partners, not a product plug.
The lesson: Consider launching a permanent, free public resource with measurable local impact and real users on day one, then invite local TV.
Uniqlo
Street Soccer USA
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| uniqlo.com | Street Soccer USA | UNIQLO TODAY | UNIQLO US | Wednesday 20th July, 2022 |
| wwd.com | EXCLUSIVE: Uniqlo Opens Soccer Park and Learning Center for Families Affected by L.A. Wildfires | Thursday 9th July, 2026 |
| patch.com | Soccer Park, Learning Center Opens For Fire-Affected Families In Altadena | Altadena, CA Patch | Thursday 9th July, 2026 |
| prnewswire.com | UNIQLO Street Soccer Park & Learning Center Opens in Altadena | Friday 10th July, 2026 |
| pasadenastarnews.com | Street soccer finds a home in Altadena, making ‘friends and memories’ | Friday 10th July, 2026 |
| cbsnews.com | Uniqlo teams up with Street Soccer USA to park and learning center in Altadena | Sunday 12th July, 2026 |