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Top 3 Campaign
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Bukayo Saka: The Time Is Now (WhatsApp partnership)

PR Campaign
Wednesday 3rd June, 2026

WhatsApp partnered with Bukayo Saka and Modern Arts to produce a documentary, ‘Bukayo Saka: The Time Is Now’, directed by Robert Alexander and streaming on Disney+, ESPN and airing on FOX; the film foregrounds Saka’s personal story and highlights private WhatsApp messages and his support network as a cultural moment tied to Arsenal’s title and the World Cup.

Why it worked: They hit the news-cycle sweet spot by announcing exclusive, platform-backed access right after a title win and before a World Cup.

The lesson: Consider pitching exclusive, time-pegged access to unseen private exchanges that reframe a public figure’s pivotal moment with a respected foil.

WhatsApp Modern Arts Disney+ ESPN FOX
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
advanced-television.com Bukayo Saka: The Time is Now documentary on Disney+ | Advanced Television Wednesday 3rd June, 2026
variety.com Arsenal Star Bukayo Saka to Tell Story in Doc Film The Time is Now Wednesday 3rd June, 2026
fastcompany.com The best Bukayo Saka documentary is also a WhatsApp ad Wednesday 3rd June, 2026
adage.com WhatsApp documentary spotlights Arsenal and England star Bukayo Saka - Ad Age Wednesday 3rd June, 2026
standard.co.uk When is Bukayo Saka documentary coming out? Release date and how to watch Arsenal star's film - Yahoo Sports Wednesday 3rd June, 2026
goal.com Bukayo Saka documentary set for release as Arsenal star tells his story amid incredible Premier League-winning campaign - Yahoo Sports Wednesday 3rd June, 2026
reutersconnect.com Licensable picture: 'Bukayo Saka: The Time is Now' documentary premiere, in New York City | Reuters Connect Wednesday 3rd June, 2026
sportingnews.com How to watch BUKAYO SAKA: THE TIME IS NOW in the UK: Disney+ release date and streaming info | Sporting News Thursday 4th June, 2026
aol.com 'Bukayo Saka - The time is now': How to watch Arsenal star's documentary - AOL Friday 5th June, 2026
standard.co.uk 'Bukayo Saka - The time is now': How to watch Arsenal FC star's documentary | The Standard Friday 5th June, 2026
thedrum.com Why WhatsApp is entering filmmaking with Bukayo Saka documentary | The Drum Monday 8th June, 2026
filmotomy.com Bukayo Saka: The Time Is Now (2026) Documentary Review: Spotlighting Arsenal’s Talented Star - Filmotomy Wednesday 10th June, 2026

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