Trending PR Campaigns
Bukayo Saka: The Time Is Now (WhatsApp partnership)
WhatsApp partnered with Bukayo Saka and Modern Arts to produce a documentary, ‘Bukayo Saka: The Time Is Now’, directed by Robert Alexander and streaming on Disney+, ESPN and airing on FOX; the film foregrounds Saka’s personal story and highlights private WhatsApp messages and his support network as a cultural moment tied to Arsenal’s title and the World Cup.
Why it worked: They hit the news-cycle sweet spot by announcing exclusive, platform-backed access right after a title win and before a World Cup.
The lesson: Consider pitching exclusive, time-pegged access to unseen private exchanges that reframe a public figure’s pivotal moment with a respected foil.
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