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#1 Campaign in Automotive · May 2026

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#1 Campaign

Automotive · May 2026

Build Your Dream Prize Launch

PR Campaign

Friday 15th May, 2026

Mediawan and BYD teamed up to create the Build Your Dream award at Cannes, a new prize celebrating debut filmmakers; the partners staged a Cannes terrace ceremony with an international jury and presented Zhanna Ozirna’s Ukrainian drama Honeymoon with a designer trophy and a $46,539 grant to support her next feature.

Why it worked: It piggybacked Cannes’ news cycle with a brand-new award judged by A-listers, solving a known industry gap (financing second films).

The lesson: Consider launching a first-of-its-kind prize that patches a real bottleneck, unveiled at a marquee event with heavyweight jurors.

Mediawan BYD

3 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
bydauto.be	Showcasing fresh film-making talent: BYD and Mediawan launch 'Build Your Dream Award' during the Cannes Film Festival	Monday 11th May, 2026
variety.com	Ukrainian War Thriller ‘Honeymoon’ Wins Mediawan, BYD Backed Build Your Dream Prize in Cannes	Friday 15th May, 2026
britishcinematographer.co.uk	Honeymoon by Ukrainian director Zhanna Ozirna wins Build Your Dream award at Cannes	Tuesday 19th May, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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