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Showbiz Foils: USA Fencing Hollywood Outreach

PR Campaign

Thursday 28th May, 2026

USA Fencing has been courting Hollywood ahead of the 2028 LA Olympics by hosting industry gatherings, demoing top fencers at UTA, commissioning composer Laura Karpman to create a fanfare, and pitching longer-form storytelling and media collaborations to raise the sport’s cultural profile among creatives and mainstream audiences.

Why it worked: It hit a clear news peg (LA28) and used celebrity-adjacent assets—UTA demo, Laura Karpman fanfare—to reframe fencing as Hollywood culture, not just sport.

The lesson: Consider hitching your story to a near-term mega-event and unveil a creator-led collaboration at a tastemaker venue with a made-for-headlines visual demo.

USA Fencing

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
variety.com	Showbiz Foils: USA Fencing Courts Hollywood on the Road to the 2028 Summer Olympics in Los Angeles	Thursday 28th May, 2026
sportsbusinessjournal.com	USA Fencing looks to Hollywood to build interest ahead of LA28	Friday 29th May, 2026

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