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Top 3 Campaign in Health & Wellbeing · June 2026

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Top 3 Campaign

Health & Wellbeing · June 2026

Sensory-Sensitive Restrooms Activation

PR Campaign

Thursday 4th June, 2026

The Philadelphia Eagles, with hygiene brand Tork, upgraded restrooms at Lincoln Financial Field with calming music, soft lighting, higher privacy dividers, adult changing stations, gentler soaps and nearby sensory-room access — positioned as an inclusivity effort and promoted via Tork’s ‘inclusive hygiene playbook’ and survey data to earn coverage about sensory-friendly facilities.

Why it worked: It tied a concrete stadium retrofit to proprietary survey data proving revenue risk from bad bathrooms, giving journalists a timely, quantifiable business angle.

The lesson: Consider pairing a visible micro-upgrade with fresh, owned data quantifying customer loss, and pitch it as a simple fix with measurable upside.

Tork Philadelphia Eagles

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
facilitiesdive.com	Restroom changes accommodate sensory sensitivities \| Facilities Dive	Thursday 4th June, 2026

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