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#1 Campaign
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Be Body Aware packaging messages

PR Campaign
Tuesday 12th May, 2026

Morrisons partnered with the NHS to add cancer-awareness lines like “Be Body Aware” and “Know the signs of cancer” to the packaging of nine own-label bath and shower products, using everyday routines to prompt customers to check for early signs and contact their GP if concerned.

Why it worked: It fused a daily, high-frequency behavior (showering) with an NHS-endorsed call-to-action on-pack, turning routine packaging into timely public-health utility.

The lesson: Consider hijacking a universal habit with a credible partner’s micro-prompt on a high-reach touchpoint to trigger one small diagnostic action.

Morrisons
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thetelegraphandargus.co.uk Morrisons partners with NHS on cancer awareness messages on toiletries - Yahoo News UK Tuesday 12th May, 2026
liverpoolecho.co.uk Morrisons makes 'first-of-its-kind' announcement affecting shoppers in stores and online - Liverpool Echo Tuesday 12th May, 2026
manchestereveningnews.co.uk Morrisons makes major change across 450 stores in 'vital message' to shoppers - Manchester Evening News Tuesday 12th May, 2026
examinerlive.co.uk Cancer advice put onto packs of shower gel - Yorkshire Live Tuesday 12th May, 2026
mirror.co.uk NHS cancer advice printed on shower gel for first time - The Mirror Tuesday 12th May, 2026
mirror.co.uk Morrisons announces 'first-of-its-kind' change down one aisle in stores across UK - The Mirror Tuesday 12th May, 2026
thegrocer.co.uk Morrisons adds cancer awareness messages to own label bath and shower range Tuesday 12th May, 2026
retailgazette.co.uk NHS and Morrisons team to dish out cancer advice to shoppers - Retail Gazette Tuesday 12th May, 2026
theretailbulletin.com Morrisons puts cancer awareness messages on bath and shower products in NHS tie-up | Retail Bulletin Wednesday 13th May, 2026
grocerygazette.co.uk Morrisons partners with NHS to put cancer warning signs on products - Grocery Gazette - Latest Grocery Industry News Wednesday 13th May, 2026
dailyrecord.co.uk Morrisons becomes first UK supermarket to introduce important change to all 500 stores - Daily Record Wednesday 13th May, 2026
indiatimes.com NHS prints cancer advice on shower gels Friday 15th May, 2026
chroniclelive.co.uk Morrisons adds cancer health messaging to bath products in NHS collaboration | Chronicle Live Sunday 17th May, 2026
mirror.co.uk Morrisons adds NHS health warning to 3 popular products - The Mirror Monday 18th May, 2026
walesonline.co.uk Morrisons adds NHS cancer awareness warnings to popular products | Wales Online Monday 18th May, 2026
liverpoolecho.co.uk Morrisons to introduce UK first to 'every supermarket' - Liverpool Echo Wednesday 20th May, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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