Trending PR Campaigns
Be Body Aware packaging messages
Morrisons partnered with the NHS to add cancer-awareness lines like “Be Body Aware” and “Know the signs of cancer” to the packaging of nine own-label bath and shower products, using everyday routines to prompt customers to check for early signs and contact their GP if concerned.
Why it worked: It fused a daily, high-frequency behavior (showering) with an NHS-endorsed call-to-action on-pack, turning routine packaging into timely public-health utility.
The lesson: Consider hijacking a universal habit with a credible partner’s micro-prompt on a high-reach touchpoint to trigger one small diagnostic action.
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