Trending PR Campaigns
Get Blue
Water.org launched Get Blue, a consumer-facing campaign co-created with Gap, Starbucks, Amazon and others that embeds micro-philanthropy into everyday purchases and interactions — limited-edition Gap apparel donating $5 per item, Starbucks summer drinks donating $0.25 each, Alexa voice commands triggering $5 donations, music streams and a dedicated Amazon storefront funneling funds into Water.org’s WaterCredit microloan model to finance plumbing and safe water access.
Why it worked: It flipped corporate water guilt into measurable, embedded givebacks tied to daily transactions, backed by celebrity absurdism and hard repayment data.
The lesson: Consider reframing a brand’s biggest negative externality into a per-purchase payback with a simple $-per-action mechanic and public progress meter.
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