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Top 3 Campaign in Fashion & Apparel · June 2026

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Fashion & Apparel · June 2026

Killa Hakan x Les Benjamins Collaboration

PR Campaign

Friday 12th June, 2026

Les Benjamins announced a cultural collaboration with Turkish rap legend Killa Hakan, styling and featuring him in the brand’s East-meets-West urban outfits to generate mainstream coverage that links Turkish music heritage with contemporary fashion identity.

Why it worked: It piggybacked on a cross‑cultural icon’s longevity, using a fashion photo moment as a timely proof of Turkish soft‑power relevance.

The lesson: Consider pairing a legacy subculture figure with a surprising adjacent field and anchor it with striking visuals and a simple, dateable reveal.

Les Benjamins

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
dailysabah.com	Turkish rap icon Killa Hakan teams up with Les Benjamins \| Daily Sabah	Friday 12th June, 2026
pressreader.com	Turkish rap icon Killa Hakan teams up with Les Benjamins	Saturday 13th June, 2026

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