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Top 5 Campaign May 2026
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Top 5 Campaign
All Sectors · May 2026

Pokémon x National Trust Summer of Play

PR Campaign
Tuesday 5th May, 2026

The Pokémon Company International partnered with the National Trust to add Pokémon-themed outdoor activities across dozens of UK National Trust sites for Summer 2026—self-guided Pokémon TCG Mega Evolution trails at 15 locations, additional themed activities at many more sites, and a collectible Pokémon sticker booklet available at 145 places to drive family visits and playful media attention.

Why it worked: It hijacked the school-holiday calendar with a beloved IP, offering free, bookable‑free trails across 160+ venues—ready‑made listings gold.

The lesson: Consider packaging a nationwide, drop‑in activation with collectibles across many venues so every local outlet gets a timely, listable hook.

The Pokémon Company International National Trust
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