Trending PR Campaigns
Pokémon x National Trust Summer of Play
The Pokémon Company International partnered with the National Trust to add Pokémon-themed outdoor activities across dozens of UK National Trust sites for Summer 2026—self-guided Pokémon TCG Mega Evolution trails at 15 locations, additional themed activities at many more sites, and a collectible Pokémon sticker booklet available at 145 places to drive family visits and playful media attention.
Why it worked: It hijacked the school-holiday calendar with a beloved IP, offering free, bookable‑free trails across 160+ venues—ready‑made listings gold.
The lesson: Consider packaging a nationwide, drop‑in activation with collectibles across many venues so every local outlet gets a timely, listable hook.
Coverage over time
How this story spread across the media