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glassybaby x Pokémon Soho Pop‑Up

PR Campaign
Tuesday 19th May, 2026

glassybaby partnered with Pokémon to create a limited-edition line of hand‑blown votives featuring etched designs of Pikachu, Eevee and Jigglypuff for Pokémon’s 30th anniversary, debuting the collaboration with a four‑day Soho pop‑up where customers could buy the collection and a New Yorker‑exclusive range.

Why it worked: A pop-up tied to a global 30th anniversary plus NYC‑only SKUs and a charity angle created a timely, scarcity-driven news hook.

The lesson: Consider launching a limited, city‑exclusive drop tied to a culturally big date, with a give‑back, and pitch local listings first.

glassybaby Pokémon
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
patch.com May 21 | glassybaby and Pokémon Host Free NY Pop-Up for New Collection | Carroll Gardens, NY Patch Monday 18th May, 2026
newyorkfamily.com glassbaby and Pokémon Pop-Up | To Do NYC Monday 18th May, 2026
ageofthenerd.com Pokémon Fans, Get Ready to “Catch the Glow” With glassybaby’s Stunning New Limited Edition Collection - Age of The Nerd Monday 18th May, 2026
prnewswire.com glassybaby and Pokémon Debut Limited Edition Collection Celebrating 30 Years of Pokémon Tuesday 19th May, 2026
amny.com glassybaby hosts Soho pop-up to celebrate new collaboration with Pokémon | amNewYork Wednesday 20th May, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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