Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
#1 Campaign
Fashion & Apparel · May 2026
Laguna~B x New York Studios Murano Collaborations
Friday 14th July, 2023
Laguna~B partnered with New York studios Dusen Dusen and In Common With to produce playful, limited-run Murano glass lighting and drinkware — anthropomorphic pitchers, patterned glasses, murrine chandeliers and sconces — showcased during New York Design Week to spotlight the atelier’s handmade, one-of-a-kind craft.
Why it worked: It hijacked Design Week’s launch cycle with a scarcity-and-process hook—live-in-studio prototyping and limited runs proving true, unrepeatable craft.
The lesson: Consider timing a drop to a crowded tentpole and offer journalists verifiable scarcity plus behind-the-scenes creation they can witness.
Laguna~B
Dusen Dusen
In Common With
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| vogue.com | How Laguna B Is Reinventing Murano Glass for a New Generation | Vogue | Friday 14th July, 2023 |
| cabanamagazine.com | A Glass Act: Why Laguna~B stands out from the Murano glass scene – Cabana Magazine | Saturday 6th April, 2024 |
| wwd.com | Brooklyn Studio In Common With Expands Horizons With Venetian Glass Collaboration | Wednesday 6th May, 2026 |
| architecturaldigest.com | Laguna~B’s Vibrant Glassware Broke the Design Week Mold | Architectural Digest | Saturday 23rd May, 2026 |