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Retail · June 2026
Barossa Single-Origin Ales
Thursday 29th January, 2026
Winemaker Ben Radford and boutique maltster Malt Donkey grew and malted barley from distinct sub-regions in the Barossa and Adelaide Hills, then brewed single‑recipe ales to showcase terroir-driven flavour differences — packaged and positioned like fine wines to generate media interest in barley as a flavour carrier rather than a commodity.
Why it worked: It flipped a wine-world concept into beer with a controlled experiment—one recipe, multiple terroirs—creating verifiable taste-proof and a fresh category claim.
The lesson: Consider running a same-recipe, multi-location test and invite press to blind-taste the differences; quantify results and package it premium.
Ben Radford / Malt Donkey
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| beerandbrewer.com | Ben Radford brings wine knowledge to terroir-driven Stonegarden ales - Beer & Brewer | Wednesday 21st January, 2026 |
| afr.com | Ben Radford releases Stonegarden single-origin ale made with Barossa Valley barley | Thursday 29th January, 2026 |
| abc.net.au | Beer follows wine industry's lead with terroir-driven ales - ABC News | Friday 26th June, 2026 |