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Top 3 Campaign in Fashion & Apparel · June 2026
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Top 3 Campaign
Fashion & Apparel · June 2026

United Flags of Fashion

PR Campaign
Tuesday 23rd June, 2026

CFDA and Vogue partnered with Rockefeller Center and America250 to invite American designers to reimagine flags for the 50 states, five territories and DC; over 120 custom flags will be displayed at Rockefeller Center as a public art activation tied to the Semiquincentennial.

Why it worked: It hijacked a once-in-a-generation national news peg with a visual, public, city-center spectacle—designer-reimagined flags—that guaranteed photogenic, localizable coverage.

The lesson: Consider creating a public, journalist-friendly installation that reimagines familiar civic symbols, timed to a major national moment, with city-by-city localization.

CFDA Vogue Rockefeller Center America250
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