Trending PR Campaigns
Bentley Blower Jr. — Jason Momoa x Hedley Studios
Hedley Studios, working with Bentley and Jason Momoa, built a one-off 85% scale electric Bentley Blower Jr as a bespoke, highly personalised recreation of the 1929 Blower—complete with ‘Momoa Crimson’ paint, Koa wood dash, antiqued brass details and over 100 custom touches—and showcased it in Momoa’s On the Roam series to generate earned media and cultural buzz.
Why it worked: It fused a celebrity’s lineage-led personal narrative with a heritage brand’s modern electric twist, timed to a streaming-series episode drop.
The lesson: Consider pairing a well-known personality’s hyper-personal, handcrafted one-off with a timed streaming reveal to anchor exclusives and visuals.
Coverage over time
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