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#1 Campaign in Automotive · June 2026
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#1 Campaign
Automotive · June 2026

Bentley Blower Jr. — Jason Momoa x Hedley Studios

PR Campaign
Thursday 4th June, 2026

Hedley Studios, working with Bentley and Jason Momoa, built a one-off 85% scale electric Bentley Blower Jr as a bespoke, highly personalised recreation of the 1929 Blower—complete with ‘Momoa Crimson’ paint, Koa wood dash, antiqued brass details and over 100 custom touches—and showcased it in Momoa’s On the Roam series to generate earned media and cultural buzz.

Why it worked: It fused a celebrity’s lineage-led personal narrative with a heritage brand’s modern electric twist, timed to a streaming-series episode drop.

The lesson: Consider pairing a well-known personality’s hyper-personal, handcrafted one-off with a timed streaming reveal to anchor exclusives and visuals.

Bentley Hedley Studios Jason Momoa
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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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