Trending PR Campaigns
The Masterpiece of Japanese Artistry (Anna Sawai for Hibiki)
Hibiki named actor Anna Sawai its first global ambassador and launched “The Masterpiece of Japanese Artistry” campaign: photos and a short film link kimono-making with whisky blending, feature Sawai in a bespoke Chiso kimono and handcrafted washi labels, and include a kimono installation at JFK Airport to generate cultural attention through heritage-led visuals and storytelling.
Why it worked: It fused a breakout, awards-buzzy star with a first-ever ambassador milestone and a tangible airport installation timed to global travel reopening.
The lesson: Consider pairing a rising talent’s “first-ever” role with a striking public installation people can photograph while they’re in transit.
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