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Top 5 Campaign
All Sectors · July 2026
Hankook Off-Road Interest Survey
Wednesday 22nd July, 2026
Hankook Tire commissioned and published a national survey of 1,000 US drivers showing a big rise in interest in off-roading, with breakdowns by generation, vehicle preference (SUVs/pickups) and fuel choice—data positioned to generate mainstream coverage about a growing outdoor trend.
Why it worked: It hooked journalists with fresh year-over-year growth data (64% vs 34%) plus clean generational splits that underpin a broader lifestyle trend.
The lesson: Consider fielding a repeatable poll that quantifies a fast-rising behavior year-over-year, sliced by age and choice, with a clear headline stat.
Hankook Tire
8 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| moderntiredealer.com | Hankook Survey Finds Growing Interest in Off-Road Driving | Modern Tire Dealer | Wednesday 22nd July, 2026 |
| businessinsider.com | Hankook Tire Gauge Index Reveals Rising Off-Road Interest Across U.S. | Markets Insider | Wednesday 22nd July, 2026 |
| motor1.com | Americans Are More Interested In Off-Roading Than Ever, Survey Finds | Friday 24th July, 2026 |
| carscoops.com | 8 Out Of 10 Americans Would Rather Take A Gas SUV Off-Road Than An EV | Carscoops | Friday 24th July, 2026 |
| driving.ca | Hankook Tire data suggests major increase in off-road interest | Driving | Friday 24th July, 2026 |
| tractionnews.com | Hankook Tire Gauge Index Reveals Rising Off-Road Interest Across U.S. - Traction News | Saturday 25th July, 2026 |
| autoblog.com | Americans Are Suddenly Obsessed With Going Off-Road - Autoblog | Sunday 26th July, 2026 |
| autoblog.com | Americans Are Suddenly Obsessed With Going Off-Road - Autoblog | Sunday 26th July, 2026 |