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Clearpay Prom Spending Survey

PR Campaign

Sunday 14th June, 2026

Clearpay commissioned and publicised a nationwide survey of 2,000 UK parents measuring how much families spend on school proms, highlighting rising costs, gender gaps, the growth of primary school proms and how relatives help cover bills — a piece of original research designed to generate media coverage about the company's payment service context.

Why it worked: Original, date-stamped poll quantified a timely seasonal pain point with sharp gender gap stats and regional splits, plus proprietary sales data corroboration.

The lesson: Consider fielding a quick, nationally weighted poll on an imminent seasonal expense, add your own transaction data, and pitch regionalized, gender-split findings.

Clearpay

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
independent.co.uk	The hidden costs for parents of children attending a prom	Sunday 14th June, 2026

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