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EY-Parthenon Consumer Sentiment Survey (Wave 5)
Thursday 9th April, 2026
EY-Parthenon published Wave 5 of its US Consumer Sentiment Survey—original research of 1,500 consumers showing weakened financial confidence, rising geopolitical concerns and reduced summer travel and leisure spending—to generate media coverage and inform retailers on shifting consumer behaviour.
Why it worked: It tied fresh, proprietary June data to the imminent summer travel window, quantifying a pullback and naming gas prices as the culprit.
The lesson: Consider fielding a quick-pulse survey that benchmarks intent vs. action around a fast-approaching seasonal moment, with one clear, counterintuitive stat.
EY-Parthenon
EY
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ey.com | EY-Parthenon Consumer Sentiment Survey shows households adapting to higher living costs while long-term anxiety grows | EY - US | Thursday 9th April, 2026 |
| ey.com | EY-Parthenon Consumer Sentiment Survey finds Americans pulling back on summer travel and leisure spending as financial confidence weakens and geopolitical concerns rise | EY - US | Tuesday 9th June, 2026 |