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Top 3 Campaign in Finance · June 2026

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Top 3 Campaign

Finance · June 2026

Lumon FX Factor Report

PR Campaign

Thursday 11th June, 2026

Lumon Corporate published the FX Factor Report — original research surveying 100 senior decision-makers at UK food and drink exporters — to highlight how currency volatility and geopolitical shifts are damaging margins, cashflow and growth plans, and to prompt exporters to rethink FX strategies.

Why it worked: It paired fresh, sector-specific data (45% profits down a third) with a counterintuitive gap (only 14% reviewing FX), creating urgency and conflict.

The lesson: Consider surveying a niche on a known risk, quantify the hit, then spotlight a surprising inaction gap to give journalists a sharp angle.

Lumon Corporate

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Currency volatility hitting profitability for food and drink exporters, study finds	Thursday 11th June, 2026

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