Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling

All PR Campaigns › Lumon FX Factor Report

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

Top 3 Campaign in Finance · June 2026

Back

Top 3 Campaign

Finance · June 2026

Lumon FX Factor Report

PR Campaign

Thursday 11th June, 2026

Lumon Corporate published the FX Factor Report — original research surveying 100 senior decision-makers at UK food and drink exporters — to highlight how currency volatility and geopolitical shifts are damaging margins, cashflow and growth plans, and to prompt exporters to rethink FX strategies.

Why it worked: It paired fresh, sector-specific data (45% profits down a third) with a counterintuitive gap (only 14% reviewing FX), creating urgency and conflict.

The lesson: Consider surveying a niche on a known risk, quantify the hit, then spotlight a surprising inaction gap to give journalists a sharp angle.

Lumon Corporate

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	Currency volatility hitting profitability for food and drink exporters, study finds	Thursday 11th June, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Ecommerce, Retail, and Finance Campaigns

These ecommerce, retail, and finance PR campaigns used a similar approach - different topics, but the same kind of angle.

EY-Parthenon Consumer Sentiment Survey (Wave 5)

EY-Parthenon published original consumer sentiment research driving media coverage.

EY-Parthenon EY

Cavendish Property Tax Survey PR

Cavendish commissioned a survey revealing regional splits on annual property tax.

Arla Future Food Skills Survey

Arla uses farmer survey to spotlight dairy’s growing skills shortage.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.