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Arla Future Food Skills Survey

PR Campaign
Tuesday 11th August, 2026

Arla surveyed British dairy farmers about the sector’s skills shortage, revealing that 82% of farms with vacancies received few or no suitably skilled applicants. It used the findings to spotlight the future of food production and launch an outreach programme aimed at reaching 100 schools and 100,000 young people.

Why it worked: It paired a hard, longitudinal stat (82% lacking skilled applicants for seven years) with a concrete fix (100-school outreach) and national risk (food security).

The lesson: Consider pairing a stubborn, multi-year pain-point stat with a tangible, near-term intervention and a public-stakes consequence to anchor coverage.

Arla
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
dairynews.today Arla finds British dairy farmers struggle to recruit skilled workers Tuesday 11th August, 2026
thegrocer.co.uk British dairy farmers struggling to find skills they need, Arla finds Tuesday 11th August, 2026
dairyreporter.com UK dairy farmers face worsening skills shortage Wednesday 12th August, 2026
fwi.co.uk Arla launches schools drive to tackle dairy skills gap - Farmers Weekly Wednesday 12th August, 2026
grocerygazette.co.uk Data: British farmers facing skills shortage - Grocery Gazette - Latest Grocery Industry News Wednesday 12th August, 2026
farmersguide.co.uk Arla launches new initiative to tackle staff shortages in the dairy sector - Farmers Guide Wednesday 12th August, 2026
thenews.coop Arla warns of skills shortage threatening British farms - Co-operative News Thursday 13th August, 2026
foodanddrinktechnology.com Youth interest ripe, skills still unpicked - Food and Drink Technology Thursday 13th August, 2026
thescottishfarmer.co.uk Arla targets schools to tackle British dairy skills gap | The Scottish Farmer Saturday 15th August, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

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