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Arla Future Food Skills Survey
Tuesday 11th August, 2026
Arla surveyed British dairy farmers about the sector’s skills shortage, revealing that 82% of farms with vacancies received few or no suitably skilled applicants. It used the findings to spotlight the future of food production and launch an outreach programme aimed at reaching 100 schools and 100,000 young people.
Why it worked: It paired a hard, longitudinal stat (82% lacking skilled applicants for seven years) with a concrete fix (100-school outreach) and national risk (food security).
The lesson: Consider pairing a stubborn, multi-year pain-point stat with a tangible, near-term intervention and a public-stakes consequence to anchor coverage.
Arla
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