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4‑H Beyond Ready Research Release
Monday 15th June, 2026
National 4‑H Council and Hart Research published a national survey of 1,111 teens showing how AI is reshaping youth career plans and revealing a skills and guidance gap; 4‑H positioned its Beyond Ready programmes as the solution to prepare young people for an AI‑driven workforce, using original research to earn mainstream coverage.
Why it worked: Original, nationally representative data quantified a surprising behavior shift (41% changed careers due to AI) and paired it with a clear solution program, giving reporters stats plus next-steps.
The lesson: Consider fielding a quick, credible poll that surfaces a counterintuitive readiness gap, then offer a concrete pilot or toolkit as the fix.
National 4‑H Council
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globenewswire.com | 4-H Survey: Young People Recognize AI Skills are Essential for Future Careers, Many Feel Unprepared | Monday 15th June, 2026 |
| 4-h.org | 4-H Survey: Young People Recognize AI Skills are Essential for Future Careers, Many Feel Unprepared - National 4-H Council | Monday 15th June, 2026 |
| agdaily.com | 4-H survey finds AI skills gap among youth | Monday 22nd June, 2026 |
| agdaily.com | 4-H survey finds AI skills gap among youth | AGDAILY | Monday 22nd June, 2026 |