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QuackQuack Intentional Dating Survey 2026

PR Campaign
Friday 9th January, 2026

Dating app QuackQuack commissioned and publicised a survey showing 37% of Indian daters in metros and suburbs adopt a “sunset clause” — time‑limited dating — to encourage more intentional relationships. The research was pitched to media as a cultural trend piece to drive coverage and conversation about dating behaviour in 2026.

Why it worked: It packaged a counterintuitive, named behavior (“sunset clause” dating) with fresh, quantified data across cities, creating an easy cultural trend peg.

The lesson: Consider coining a crisp label for an emerging user behavior, pair it with simple stats, and pitch it as a nationwide trend.

QuackQuack
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mid-day.com Dating trends 2026: 37 percent Indians adopt ‘sunset clause’ for more intentional relationships Friday 9th January, 2026
mid-day.com Soft rejection, nice avoidance and soft ghosting: 51 per cent Indian singles say ending relationships is not harsh anymore Wednesday 20th May, 2026
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