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The Digital Literacy Starting Line

PR Campaign

Tuesday 4th August, 2026

Primrose Schools commissioned a survey of 2,000 parents of young children to ask when digital literacy should begin. The finding that parents place the starting age at four, while many admit they are making up their own approach, gave the brand a timely media hook around screen time and early education.

Why it worked: It leveraged fresh, quantified tension—parents want pre-K digital literacy at age four but lack guidance—tied to ongoing screen-time policy debates.

The lesson: Consider commissioning a statistically solid poll that surfaces a surprising gap between desire and behavior, then package a clear, quotable resolution.

Primrose Schools

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
ktbs.com	Is pre-K too early for digital literacy? Parents say no \| National \| ktbs.com	Tuesday 4th August, 2026
scrippsnews.com	Parents say digital literacy education should start before kindergarten, new survey finds	Sunday 9th August, 2026

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