Trending PR Campaigns
RAC Parking PCN Awareness
RAC published analysis and survey research warning private parking charge notices could reach a record 17 million, highlighted driver confusion between private Parking Charge Notices and council Penalty Charge Notices (both called ‘PCN’), and urged renaming private notices and regulatory action to clarify differences — a news-led campaign to generate media and public pressure on government and industry.
Why it worked: It paired a startling near-term record forecast (17m tickets) with a simple naming-confusion culprit, creating a policy-ready, consumer-impact news hook.
The lesson: Consider forecasting an imminent record in your space and tie it to a fixable naming or design flaw; offer a clear rename solution.
Coverage over time
How this story spread across the media