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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

The Hidden Costs of the School Run

PR Campaign
Friday 28th August, 2026

Carwow surveyed 1,000 UK parents to reveal the overlooked costs of the school run, from parking fines and fuel to cleaning and wear and tear. The seasonal data story gave a familiar family routine a timely financial hook, while naturally leading into Carwow’s flexible car-leasing offer.

Why it worked: It paired fresh, back-to-school data (19% fined; 41% fuel/charging hit) with a timely September money-angle and a clear local impact.

The lesson: Consider fielding a quick, seasonal poll that quantifies a nagging everyday cost, then offer a concrete, news-friendly fix.

Carwow
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
carwow.co.uk The hidden costs of the school run | Carwow Friday 28th August, 2026
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