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Health & Wellbeing · July 2026
AXA Mind Health Report Launch
Friday 24th July, 2026
AXA published its sixth annual 'Mind Health Report' with Ipsos, releasing original research across 18 countries highlighting the UK’s poor mental health rankings and rising use of AI for support — a data-led story aimed at driving mainstream media coverage and public debate about mental healthcare access, stigma and insurer roles.
Why it worked: Annual, multi-country rankings plus counterintuitive AI-trust stats created a timely leaderboard-and-regulation tension journalists could localize with UK-in-crisis angles.
The lesson: Consider publishing a fresh, ranked dataset with one surprising, risky-behavior stat and a clear local angle journalists can regionalize fast.
AXA
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ipsos.com | AXA Mind Health Report: Mental health continues to deteriorate around the world | Ipsos | Friday 4th April, 2025 |
| ipsos.com | AXA Mind Health Report 2026 | Ipsos | Wednesday 3rd June, 2026 |
| ipsos.com | AXA Mind Health Report 2026 | Ipsos | Monday 13th July, 2026 |
| yorkpress.co.uk | UK found to have the worst mental health in Europe according to new data | Thursday 23rd July, 2026 |
| mirror.co.uk | UK ranks worst in Europe for mental health, says AXA report - The Mirror | Thursday 23rd July, 2026 |
| insurancebusinessmag.com | UK ranks worst in Europe for mental health as nearly half turn to AI for support | Insurance Business | Friday 24th July, 2026 |
| insurancebusinessmag.com | AXA warns AI is no substitute for care as UK mental health hits crisis point | Insurance Business | Friday 24th July, 2026 |