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Health & Wellbeing · May 2026

Prudential Benefits & Beyond Study

PR Campaign

Monday 12th May, 2025

Prudential released the first instalment of its 2026 Benefits & Beyond study, highlighting rising medical costs and economic uncertainty driving financial and mental stress among US employees. The firm published original research and statistics showing gaps between employer and employee perceptions and low take-up of workplace resources, positioning integrated financial, medical and mental-health support as a solution.

Why it worked: Original, proprietary data revealed a sharp employer-employee perception gap on medical costs and benefits—clear tension plus timely inflation hook.

The lesson: Consider fielding a quick poll that exposes a surprising perception gap between decision-makers and users, then pitch the friction with one stat.

Prudential Financial

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