Trending PR Campaigns
Prudential Benefits & Beyond Study
Prudential released the first instalment of its 2026 Benefits & Beyond study, highlighting rising medical costs and economic uncertainty driving financial and mental stress among US employees. The firm published original research and statistics showing gaps between employer and employee perceptions and low take-up of workplace resources, positioning integrated financial, medical and mental-health support as a solution.
Why it worked: Original, proprietary data revealed a sharp employer-employee perception gap on medical costs and benefits—clear tension plus timely inflation hook.
The lesson: Consider fielding a quick poll that exposes a surprising perception gap between decision-makers and users, then pitch the friction with one stat.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businesswire.com | Employees struggle financially making it paycheck to paycheck, while employers fall short in meeting expectations for support | Monday 12th May, 2025 |
| businesswire.com | Employees Face Difficult Trade-offs Amid Rising Costs | Monday 11th May, 2026 |
| insurancebusinessmag.com | Financial stress and medical inflation deepen strain on US workforce - report | Tuesday 12th May, 2026 |
| insurancebusinessmag.com | Financial stress and medical inflation deepen strain on US workforce - report | Insurance Business | Tuesday 12th May, 2026 |
| simplywall.st | Prudential Study Links Financial Stress To Benefits Demand And Investor Outlook - Simply Wall St News | Wednesday 13th May, 2026 |