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Taste of Home teas / Homesickness study

PR Campaign

Saturday 9th May, 2026

Remitly commissioned a global survey of 3,100 migrants about homesickness, published headline findings (Filipinos top the list) and released a limited‑edition “Taste of Home” tea collection inspired by flavours migrants miss to generate media coverage and cultural conversation.

Why it worked: It paired a rankable, country-by-country stat (96.15%) with a quirky, photographable product (food-flavored teas), giving clear headlines and visuals.

The lesson: Consider publishing a simple ranked dataset with a surprising leader and ship a small, odd physical tie-in journalists can photograph.

Remitly

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