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Finance · May 2026

Standard Life pension awareness research

PR Campaign

Wednesday 6th May, 2026

Standard Life published research showing 19% of divorcees regret how pensions were handled (28% of women vs 9% of men), plus data on lack of conversations about pensions and how life events reduce women’s pension contributions; the report and spokesperson quotes were used to drive media coverage about gender gaps in retirement outcomes after divorce.

Why it worked: It paired fresh, gender-split regret stats with a divorce trigger moment, creating a clear, timely consumer harm gap journalists could headline.

The lesson: Consider anchoring proprietary data to a common life event and a measurable regret metric to surface a newsworthy, solvable inequity.

Standard Life

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
pensionsage.com	Women more likely to regret pension outcomes after divorce	Wednesday 6th May, 2026

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