Trending PR Campaigns
Lidl Planetary Health Diet Analysis
Lidl commissioned analysis using National Diet and Nutrition Survey data and Censuswide polling to show the UK is far off interim Eat‑Lancet Planetary Health Diet targets for 2026 (e.g. 40% of required fruit/veg, wholegrains 85% short, plant protein 18% of target, fats/sugars 60% above). Lidl used the findings to call for industry and policy action and to position itself as the first UK retailer to align sales targets with the diet.
Why it worked: It turned “overshoot day” into a hard news peg by quantifying national diet failure against 2026 Eat‑Lancet interim targets using official survey data.
The lesson: Consider creating a time-bound ‘overshoot day’ for your category by benchmarking public behavior against independent interim targets using credible datasets.
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