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#1 Campaign in Automotive · May 2026

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Automotive · May 2026

IPA Drink-Drive Awareness Research

PR Campaign

Tuesday 19th May, 2026

Tempcover commissioned research highlighting that many UK motorists don’t realise strong IPA craft beers can contain double the alcohol of regular lagers, warning a single pint could push drivers over the legal limit; the findings were published to generate media coverage and prompt safety awareness around drink‑driving and ABV labelling.

Why it worked: It reframed the “one pint is fine” rule with a counterintuitive stat—IPA ABV math—pegged to a Bank Holiday driving risk window.

The lesson: Consider testing a common safety myth with simple, surprising arithmetic and a timely calendar hook, then quantify the real-world consequence.

Tempcover

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
motoringresearch.com	One pint of IPA could put motorists over drink-drive limit	Tuesday 19th May, 2026

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