Trending PR Campaigns
Carwow Used-Car Demand Data Release
Carwow published internal transaction data showing five used car models (Ford Fiesta ST, Ford Mondeo, Alfa Romeo Giulietta, Peugeot 3008 and Audi A5 Sportback) are selling well above estimated values—some up to 32% higher—and used the figures to advise owners on selling and SORN options. The data was pitched to mainstream media to generate coverage about resale premiums and unused cars sitting idle.
Why it worked: It flipped the default depreciation narrative with proprietary, model-specific premiums and pound figures tied to a timely idle-cars stat.
The lesson: Consider mining your own sales data to name unexpected overperformers with exact cash uplifts, plus a counterintuitive cost stat to reframe urgency.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| birminghammail.co.uk | 5 used cars selling for up to £1,274 above their estimated value - Birmingham Live | Saturday 16th May, 2026 |