Trending PR Campaigns
The Netflix Effect
Netflix launched an interactive site called “The Netflix Effect” that aggregates self-reported research and production data — economic contributions, jobs created, viewing stats and cultural impacts — to argue the streamer has contributed $325B to the global economy since its 2016 expansion. The project packages data and local production examples to generate mainstream coverage and public discussion about Netflix’s cultural and economic role.
Why it worked: It framed a corporate milestone with a mega-number and interactive, city-level receipts, turning PR into a verifiable-looking public data resource.
The lesson: Consider packaging your impact as an interactive, locale-specific ledger with a single headline number journalists can lift and map.
Coverage over time
How this story spread across the media