Trending PR Campaigns
Post Office City Costs Barometer
Post Office Travel Money published original research — the 'City Costs Barometer' — ranking 50 European cities by weekend costs to generate media coverage and position the brand as a travel-money authority; headlines focused on cheapest city breaks (Sarajevo top) and notable price changes like Lisbon's rise.
Why it worked: A proprietary, annually comparable price index with clear winners and losers created rankable headlines and easy local angles journalists could localize fast.
The lesson: Consider publishing a simple basket-of-costs leaderboard with year-on-year shifts to trigger winner/loser headlines and regional spin.
Coverage over time
How this story spread across the media