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Top 5 Campaign May 2026
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Top 5 Campaign
All Sectors · May 2026

Post Office City Costs Barometer

PR Campaign
Friday 22nd May, 2026

Post Office Travel Money published original research — the 'City Costs Barometer' — ranking 50 European cities by weekend costs to generate media coverage and position the brand as a travel-money authority; headlines focused on cheapest city breaks (Sarajevo top) and notable price changes like Lisbon's rise.

Why it worked: A proprietary, annually comparable price index with clear winners and losers created rankable headlines and easy local angles journalists could localize fast.

The lesson: Consider publishing a simple basket-of-costs leaderboard with year-on-year shifts to trigger winner/loser headlines and regional spin.

Post Office Travel Money
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cntraveller.com Planning a summer city break? These are officially the most affordable destinations in Europe for 2026 | CN Traveller Friday 22nd May, 2026
mirror.co.uk Not London or Dublin - UK's most expensive city for a weekend break is named - The Mirror Saturday 23rd May, 2026
travelandtourworld.com Lille and Strasbourg Shine as Western Europe’s Cheapest City Breaks for UK Travellers in 2026, Budget‑Friendly French Escapes Revealed - Travel And Tour World Saturday 23rd May, 2026
breakingtravelnews.com Emerging city break destinations rate as best value in latest Post Office report | News | Breaking Travel News Sunday 24th May, 2026
euronews.com Revealed: Europe’s cheapest and most expensive city breaks for 2026 | Euronews Monday 25th May, 2026
travelandtourworld.com Bosnia and Herzegovina Overtakes Romania, Latvia, France, Lithuania, Serbia, Albania and More with the Cheapest City Breaks as Sarajevo Leads Eastern Europe in Offering Affordable Culture, Nightlife, Sightseeing, and Attractions for Travellers in 2026 - Travel And Tour World Monday 25th May, 2026
cntravellerme.com The most affordable European city breaks for summer 2026, ranked | Condé Nast Traveller Middle East Tuesday 26th May, 2026
independent.co.uk Revealed: The cheapest city breaks in Europe, according to research | The Independent Tuesday 26th May, 2026
independent.co.uk Europe’s cheapest city breaks listed as tourist expenses rise | The Independent Tuesday 26th May, 2026
metro.co.uk The surprising capital crowned the Europe's ‘best value’ city break | Metro News Wednesday 27th May, 2026
cntraveller.com The cheapest destination in Europe in 2026: Sarajevo, officially named | CN Traveller Wednesday 27th May, 2026
travelandtourworld.com Sarajevo Joins Bucharest, Tirana, Belgrade, Trencin, and Riga Among Europe’s Most Affordable City Break Destinations for Budget Travelers: Everything You Need to Know - Travel And Tour World Friday 29th May, 2026
travelandtourworld.com Europe’s Most Expensive City Breaks in 2026 Revealed, with Oslo, Copenhagen, Edinburgh, Geneva, and Barcelona Leading the Rankings: All You Need to Know - Travel And Tour World Monday 1st June, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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