Trending PR Campaigns
Northerner FOI vaping data release
Northerner obtained seizure figures from UK councils via Freedom of Information requests and publicised findings that over 1.3 million illegal vaping products were seized since the disposable vape ban, using the data to argue for stronger licensing and enforcement.
Why it worked: It paired fresh, FOI-sourced enforcement totals post-ban with a counter-narrative—prohibition fueling black markets—offering council-by-council rankings and quotable policy fixes.
The lesson: Consider filing FOIs that create league tables right after a new law starts, then pitch with a clear, quotable remedy.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| talkingretail.com | More than 1.3 million banned vapes seized since disposable ban | Talking Retail | Monday 20th July, 2026 |
| ground.news | More than 1.3 million banned vapes seized since disposable ban | Monday 20th July, 2026 |
| thegrocer.co.uk | Bolton tops list for illegal vape seizures as UK councils confiscate 1.3 million | Tuesday 21st July, 2026 |