Trending PR Campaigns
Affinity Shore Price Survey
Affinity Federal Credit Union commissioned a telephone survey of New Jersey shore businesses comparing spring 2026 to spring 2025 prices, then publicised findings showing average Jersey Shore vacation costs up 11.29%—with travel (mainly gas) up 31.4% and weeklong beach rentals in some towns up 53%—as a consumer insight to generate media coverage.
Why it worked: It hit pre–Memorial Day with hard local numbers (31.4% travel spike, 53% rentals) quantifying a wallet-pain story editors already planned.
The lesson: Consider time-boxing a quick pulse survey before a predictable seasonal moment and lead with one shocking, localized percentage that hurts wallets.
Coverage over time
How this story spread across the media