Trending PR Campaigns
Time Out’s 2026 Nightlife Capitals
Time Out and Intrepid Travel surveyed more than 24,000 locals, then combined the results with expert votes to rank the world’s best nightlife cities. The hook was spotlighting Johannesburg and Accra as unexpected African nightlife capitals, with their distinctive venues, communities and subcultures brought to life.
Why it worked: A big, proprietary ranking using 24,000-local survey data plus editor votes created a counterintuitive listicle that elevated undercovered cities.
The lesson: Consider fielding a large, credible poll, then crown unexpected leaders and package it as a ranked, embargoed list with local color.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pulse.com.gh | Accra ranked 18th among world’s top nightlife cities in 2026 | Monday 31st August, 2026 |
| timeout.com | Two African cities have been crowned among the world’s nightlife capitals for 2026 | Tuesday 1st September, 2026 |
| businessday.ng | Johannesburg, Accra rank among world’s top 20 nightlife destinations - Businessday NG | Saturday 12th September, 2026 |