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Top 10 Campaign in Automotive · September 2026
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Top 10 Campaign
Automotive · September 2026

Can You Read the Road?

PR Campaign
Tuesday 16th August, 2022

MyVision.org surveyed more than 1,060 US drivers to test how well they could recognise road signs, revealing widespread confusion over construction, railway and divided-highway signs. The surprising results gave local media an easy, useful story about a familiar everyday risk.

Why it worked: It packaged a quick self-test with specific miss rates by sign type, turning a mundane skill into a surprising local safety risk.

The lesson: Consider running a simple, timed knowledge test with city-by-city scores and a “can you pass?” widget journalists can embed.

MyVision.org
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
automotive-fleet.com Many Americans Struggle to Identify Road Signs - Safety - Automotive Fleet Tuesday 16th August, 2022
fox29.com Not all drivers can recognize road signs, survey finds | FOX 29 Philadelphia Monday 3rd October, 2022
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