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Automotive · September 2026
Arity’s Safer-Than-Average Driver Survey
Tuesday 22nd September, 2026
Arity surveyed 1,000 US drivers and found that 85% think they’re safer than average, even though 82% admitted to a risky driving habit. The striking gap gives insurers a human, slightly uncomfortable hook for discussing telematics: drivers may not see their own behaviour clearly, but a driving score could show them.
Why it worked: It weaponized the “better-than-average” paradox with fresh, ownable data, tying a cognitive bias to a concrete telematics solution and timing.
The lesson: Consider fielding a quick poll exposing a common self-delusion, then offer a measurable fix your product uniquely quantifies or resolves.
Arity
Allstate
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| insurance-canada.ca | Vast Majority of Drivers Would Share Data to Save Lives: Arity - insurance-canada.ca - Where Insurance & Technology Meet | Monday 1st July, 2024 |
| lendingtree.com | Most Americans Think They’re Good Drivers, but Some Have Risky Habits | Tuesday 16th December, 2025 |
| prnewswire.com | 85% of U.S. drivers say they're safer than average, despite admitting risky habits, Arity survey finds | Tuesday 22nd September, 2026 |
| insurancebusinessmag.com | Most US drivers think they're safer than average, survey finds | Insurance Business | Wednesday 23rd September, 2026 |