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Top 3 Campaign
Finance · August 2026

The Mental Health Benefits Awareness Gap Study

PR Campaign
Wednesday 19th August, 2026

Lincoln Financial and the Integrated Benefits Institute surveyed 1,503 US call-centre workers to examine why employer mental-health benefits go unused. The hook was the revealing gap between widespread access and low uptake, turning original workplace data into a case for better communication, manager training and more flexible support.

Why it worked: It flipped the expected narrative with fresh, specific prevalence-to-uptake data, quantifying a communication failure over coverage and naming fixable levers.

The lesson: Consider fielding a quick, segmented survey that exposes a counterintuitive gap (access vs. use), then prescribe three concrete fixes.

Lincoln Financial Integrated Benefits Institute
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Mental health benefits go unused as awareness gap persists, study finds | Insurance Business Wednesday 19th August, 2026
insurancebusinessmag.com How benefits brokers can close the mental health awareness gap | Insurance Business Tuesday 8th September, 2026
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