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Top 3 Campaign in Finance · August 2026
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Top 3 Campaign
Finance · August 2026

The Medicare Confidence Gap Survey

PR Campaign
Wednesday 19th August, 2026

eHealth surveyed more than 1,000 Americans about their Medicare knowledge and confidence, revealing that nearly nine in 10 current beneficiaries feel informed but only 13% can correctly define all four main coverage types. The deliberately uncomfortable confidence-versus-knowledge gap gave the insurance marketplace a timely data story ahead of Medicare’s annual enrolment period.

Why it worked: It packaged a counterintuitive stat—high confidence, low comprehension—into hard numbers tied to the AEP calendar, creating urgent, corrective news.

The lesson: Consider fielding a quick pulse survey that exposes a confidence-vs-competence gap tied to an imminent deadline your audience can’t ignore.

eHealth
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
fiercehealthcare.com Many Medicare beneficiaries are confident they understand the program. The data says otherwise Wednesday 19th August, 2026
prnewswire.com New Survey: Americans are Confident They Understand Medicare but the Data Suggests Otherwise Thursday 20th August, 2026
insurancebusinessmag.com Medicare knowledge gaps are wider than beneficiaries believe, survey finds | Insurance Business Thursday 20th August, 2026
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