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Top 3 Campaign in Finance · August 2026

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Top 3 Campaign

Finance · August 2026

Annual Leave Under Financial Stress Survey

PR Campaign

Monday 10th August, 2026

Moneyappi surveyed 2,000 UK adults and found that one in 10 workers use annual leave to manage financial stress and admin rather than rest. The counterintuitive finding, alongside evidence of skipped meals, missed social events and working while unwell, gave the brand a timely hook for workplace and HR coverage.

Why it worked: It reframed “annual leave” as crisis time, using a hard stat (10%) to show business-impacting burnout, not lifestyle, during cost pressures.

The lesson: Consider quantifying a familiar benefit being misused for survival and tie it to measurable business risk to force timely coverage.

moneyappi

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
peoplemanagement.co.uk	One in 10 workers use annual leave to cope with financial stress, survey finds	Monday 10th August, 2026

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