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#1 Campaign in Finance · August 2026
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#1 Campaign
Finance · August 2026

Small Business Owners Trust AI Insurance Advice

PR Campaign
Tuesday 18th August, 2026

ERGO NEXT Insurance surveyed 501 US small-business owners about how they research insurance, finding that AI chatbots are nearly as popular and trusted as human agents. The timely data point gave the insurer a newsworthy hook around AI changing how entrepreneurs make coverage decisions.

Why it worked: It paired a counterintuitive stat—AI trusted as much as human agents—with a sizable, current survey sample and a clear underinsurance gap.

The lesson: Consider fielding a quick poll that reveals a surprising behavior shift, then tie it to a concrete market failure your product addresses.

ERGO NEXT Insurance
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
globenewswire.com ERGO NEXT Insurance Survey Reveals Entrepreneurs Are Confident in Growth Despite Increased Risk Tuesday 18th August, 2026
businessinsider.com ERGO NEXT Insurance Survey Reveals Entrepreneurs Are Confident in Growth Despite Increased Risk | Markets Insider Tuesday 18th August, 2026
insurancebusinessmag.com Small business owners now trust AI insurance advice as much as their own agent, survey finds | Insurance Business Wednesday 19th August, 2026
insurancebusinessmag.com Small business owners now trust AI insurance advice as much as their own agent, survey finds | Insurance Business Wednesday 19th August, 2026
insurancejournal.com Auto and Home Insurance Consumers Getting Used to Using AI: JD Power Friday 28th August, 2026
insurancebusinessmag.com Revealed — 87% of consumers still want a human agent Friday 11th September, 2026
insurancebusinessmag.com Consumers want AI speed and a human agent - and most are not willing to accept just one | Insurance Business Friday 11th September, 2026
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