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QuackQuack 'Soft Exit' Survey

PR Campaign
Wednesday 20th May, 2026

QuackQuack published original survey research of 9,347 Indian daters showing a shift from blunt ghosting to gentler rejection tactics (delayed replies, gradual distancing, ‘soft ghosting’), packaging the findings as a cultural trend to generate press coverage and conversation about modern dating etiquette.

Why it worked: It reframed proprietary app data as a counter-trend—ghosting is out, softer exits are in—quantified with city and gender splits for newsy proof.

The lesson: Consider pitching fresh behavioral data that flips a common gripe, with clear percentages and named sub-trends reporters can headline and quote.

QuackQuack
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mid-day.com Soft rejection, nice avoidance and soft ghosting: 51 per cent Indian singles say ending relationships is not harsh anymore Wednesday 20th May, 2026
indiantelevision.com Dating apps swap ghosting for gentler goodbyes, says survey Sunday 24th May, 2026
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