Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
The Submission Friction Survey
Wednesday 26th August, 2026
Applied Systems’ Ivans business published its annual connectivity survey, revealing that 90% of agents had reduced business with a carrier because of submission friction. The hook was a striking finding that cumbersome digital processes now matter more than price, turning an everyday industry frustration into a clear distribution story.
Why it worked: It reframed a mundane workflow gripe into a market-moving stat—“friction beats price”—using fresh, high-percent survey data and a clear threshold-crossed claim.
The lesson: Consider quantifying a common back-office pain and declare a new tipping point; pitch the single, counterintuitive stat as the headline.
Applied Systems
Ivans
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| manilatimes.net | Agents Are Choosing Carriers That Automate Submissions Say Findings in 2026 Insurance Agency-Carrier Connectivity Trends Survey Report | The Manila Times | Wednesday 26th August, 2026 |
| insurancebusinessmag.com | Submission friction now beats price in where agents place business, Ivans finds | Insurance Business | Thursday 27th August, 2026 |
| riskandinsurance.com | Re-Keying And Workflow Friction Are Costing Carriers Placement, Ivans Survey Finds | Friday 28th August, 2026 |