Trending PR Campaigns
The Car Features Nobody Uses
Dick Lovett commissioned a nationally representative survey of 1,350 UK motorists to reveal how many drivers ignore or disable the advanced technology fitted to their cars. The strongest hook was the counterintuitive gap between expensive safety and convenience features and the everyday basics drivers actually use, giving motoring media a useful set of fresh, quotable statistics.
Why it worked: It packaged a regulation-relevant tension—life‑saving tech being switched off—into fresh, ranked, age-split stats from a credible, named pollster.
The lesson: Consider commissioning a nationally representative survey that quantifies a widely assumed contradiction, with clear rankings and demographic splits for easy headlines.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| carscoops.com | One In Five Drivers Switches Off The Safety Tech Meant To Save Their Lives | Carscoops | Saturday 22nd August, 2026 |